Friday, June 6, 2008

Creativity and Innovation: Week 59

GENERATE OPTIONS: Brainstorming

Learn
I learned that Brainstorming is a common method use to generate ideas.

Unlearn
The purpose of brainstorming is to generate as many options as possible. It is not about finding the actual solutions.

Relearn
We should adopt the following Deep Dive approach by IDEO to have a fruitful brainstorming session.
1. One conversation at a time
2. Stay focused
3. Encourage wild ideas
4. Defer judgment
5. Build on the ideas of others

1 comment:

shah dan said...

Useful tool considering its workplace application.